Category Archives: Uncategorized

One of my favorite companies of all time is Starbucks. I love their themed holiday drinks and overall feeling of comfort they exude. With that said, Starbucks is so much more than a coffee company; they truly care for the wellbeing of others and try to do their part when it comes to corporate socialContinue reading “Starbucks, green for profit or the environment?”

In the classic age-old battle of Marvel vs. DC, it appears Marvel has become the top-dog following Phase One of the Avengers collection. Marvel strives to build the Universe, leaving Easter eggs in each new movie and series they release. Marvel characters also generally follow the theme of man trying to achieve high power throughContinue reading “Marvel vs DC”

The text defines market segmentation as the process of dividing the market into smaller, more defined categories of needs and wants. Under Armour identified the market that needed an alternative to sweat-soaking cotton, thus they created the breathable, dry-fit material. Additionally, Under Armour targeted women who were criticized for something they often have no controlContinue reading “Under Armour: Where Do We Go From Here?”

The first post-purchase behavior I exhibit is excitement for my new items. I love using them and telling my friends about my newest find. However, once the excitement dwindles, I feel one of two things: either appreciation for my new handy tool or complete remorse for the money spent. If I can return an itemContinue reading “Consumer Who? Consumer You!”

P&G is notorious for personal care and hygiene products. As the Free Clean Wipes are the first product in the home goods market, getting this product in front of the right audience is of utmost importance. Brand recognition won’t be hard to establish, but it is product reliability consumers are most likely to be concernedContinue reading “Preliminary Findings: Free Clean Wipes by P&G”

For my final project, I chose Procter & Gamble. I don’t remember hearing much of this company before, so I thought it would be interesting to research their history and how they have become a fortune 500 company. Upon my initial search into this company, I have come to realize P&G is known primarily forContinue reading “Procter and Gamble, Safety First”

One of the most memorable, unethical advertisements I have seen was from Hyundai. In a time where depression and anxiety are so high, Hyundai produced an advertisement where a man attempted suicide, but failed because the emissions were so clean. This ad was created by a European company, Innocean Europe, and was not removed byContinue reading “Hyundai – Unethical Marketing”

When considering the future of digital advertising, there are many developments that will influence how, and over which channels, campaigns will be executed. I can see the Alexa devices, and other AI platforms, becoming a forerunner in these future advertisements. Currently, echo dots and other similar devices are able to give data upon request, andContinue reading “The Future of Digital Advertising”

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) tools are incredibly helpful when trying to boost brand awareness and grow consumer relationships. They both utilize key terms to filter searches and list the companies who have invested in these tools at the top of the search results. Organic strategies such as those present inContinue reading “SEO Vs SEM”

When reading through the transcript of 60 Minutes, I noticed two things about how marketing is used by social media influencers. The first is that these vloggers (video bloggers) have virtually no marketing about themselves, and the second being that firms approach these stars to sell products geared towards those categorized as young Millennials andContinue reading “Marketing Perspective”